One of the largest cannabis companies in the United States is partnering with a prominent name in music and pop culture to launch a new product line.
Rock and Roll One Up
The Rolling Stone by Select brand will feature two product lines at debut.
The first line is Select’s new “The Cliq” proprietary pod system for cannabis oil.
The second product line features Select’s first-ever pre-roll.
Curaleaf says both product lines will feature three strains and flavor profiles that Rolling Stone has hand-selected to “celebrate some of the most well-known and genre-defining artists and sounds in music history.”
Featured cannabis varieties will include a berry-forward “Overdrive” Sativa, a full-bodied “Reverb” Indica, and a fruity “Phaser” Hybrid.”
Curaleaf CEO Joe Bayern says building brands that people love is a part of his job.
“Select is a brand built around the relentless pursuit of progress and going to great lengths to create the best possible experience for our consumer,” says Bayern. “This is a synergy we are honored to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years—something many other publications are only just starting to do today.”
Curaleaf says the long-term partnership will leverage its resources and experience with cannabis products alongside Rolling Stone’s position in music’s past, present, and future.
In addition to the new cannabis product collaborations, Select and Rolling Stone plan to debut a first-of-its-kind retail space in Las Vegas in 2022.
Curaleaf says it will reveal more details on the shop in the near future.
“Music and cannabis go hand in hand,” says Rolling Stone CEO Gus Wenner. “We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two.”