Another one from the professional music scene has made the jump into the legal cannabis industry and CBD Industry.
Music producer and Grammy Award winner DJ Khaled today announced a partnership with cannabidiol (CBD) product manufacturer Endexx Corporation (Endexx) to create and market a line of CBD wellness products.
Endexx develops and distributes a range of CBD products through its operating division, CBD Unlimited.
DJ Khaled is also the founder of the We The Best Foundation, a 501c3 organization focused on enriching the lives of the next generation—from childhood to adulthood.
“As a father, an entrepreneur, a music exec, and visionary, I am blessed with daily inspiration, a drive to work hard, and a passion for success,” says Khaled. “CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day. I was drawn to Endexx Corporation because they’re an innovative company that has proven they have the keys to deliver consistent, top of the line, high-quality products.”
Endexx CEO Todd Davis says that the company is excited to announce the partnership with DJ Khaled, noting the alignment of their approaches to product quality and business acumen.
Davis says that they understand that a brand’s value goes beyond the products themselves and needs to be a part of people’s everyday lives to help make them feel good about themselves.
The third party in the new joint venture is Miami-based IMPACT Brokers, who will spearhead sales and marketing efforts on behalf of the brand.
“We are committed to accelerating innovation and diversity throughout this developing industry while offering strategic guidance to best-in-class CBD suppliers,” says IMPACT CEO Ryan Stender. “IMPACT Brokers sits at the forefront of culture and has the ability to predict industry trends. We look forward to taking this newest business nationwide.”
DJ Khaled will introduce his new company and debut the first collection of products in 2021.