Ex-Ad Execs Start Minority-Owned Cannabis, Spirits Platform

Former advertising agency executives have launched a media platform dedicated to cannabis and spirits.

The former ad execs today announced the launch of the Flavor Fix platform, which they say focuses on educating people on cannabis, CBD, spirits, and connecting brands with consumers.

Flavor Fix founders have years of advertising experience with alcohol brands such as Diageo and Rémy Martin.

The team now looks to use their years of experience to assist CBD and cannabis brands.

The founders say that Flavor Fix came from an influx of cannabis and CBD clients having difficulty advertising their brands online.

According to Flavor Fix, established media platforms in cannabis and spirits do not cover both multi-billion industries.

They also do not focus on the affluent audience overlapping into each category, allowing Flavor Fix to fill in the gap, says the company.

Additionally, Flavor Fix says that it maintains a network of cannabis and spirits influencers to expand their audience.

“Human behavior shows that people like a little toke with their wine, beer, or liquor of their choice,” says Flavor Fix Head of Content JJ Smoak. “We cater to this lifestyle by expanding our concept of content into premium handmade wooden products. Our high-quality products bring flavor to your dinner parties and personal at-home smoking experience.”

Flavor Fix says that it makes products like stash boxes, rolling trays, and cutting boards in small batches to provide a tangible presence in the home.

That presence, according to the company, “makes them a valuable part of the party.”

Flavor Fix advisor and investor Mr. Chichester says that looking at wooden products as a type of product play is genius.

“Plus, the majority of founders happen to be people of color,” says Chichester. “Which is unique in both advertising and the cannabis industry. I think that’s pretty cool.

Jamaica’s first legal dispensary, Kaya Herb House partnered with Flavor Fix as the official launch sponsor.

Kaya Herb House founder Bali Vaswani says that Flavor Fix is a great idea and perfectly timed.

“You’ve got cannabis legalization forging ahead in the states,” says Vaswani. “The reality that it is extremely difficult to advertise brands and products in these categories online, and that fact that no site currently offers anything to people interested in both cannabis and spirits.”

According to Grand View Research projections, the global cannabis beverage market will reach USD 2.8 billion by 2025 at a CAGR of 17.8 percent.

Flavor Fix says it intends to be the platform to bring alcohol connoisseurs over to such a “delicious offering.”