HERBL Launches Exclusive Partnership With URSA Extracts

A California cannabis supply chain company has announced a partnership with an award-winning brand.

On Monday, Santa Barbara-based HERBL announced an exclusive distribution partnership to distribute Arcata-based URSA Extracts’ full range of products to California dispensaries.

According to URSA, its focus is on providing next-level experiences to cannabis concentrate consumers through education, innovation, and transparency.

URSA says its products are single-source, single strain, and small-batch extracted from whole fresh frozen flowers from artisanal California farms.

“The HERBL team is constantly on the lookout for the most innovative and unique brands to welcome to our growing portfolio of distribution partners,” says HERBL CEO Mike Beaudry. “We are honored to be among URSA’s first partners to scale the brand throughout the state we call home. URSA cartridges and concentrates are sought-after products of the highest standard and deserve to be more easily accessible in the largest cannabis market in the country.”

The company says its use of cannabis-derived terpenes creates a more flavorful and potent product experience.

To better understand the potential effects of URSA products beyond India, Sativa, and Hybrid designations, customers can visit the Terpene Vault.

“From our first entry into the High Times Bay Area Cannabis Cup to producing acclaimed concentrate products in a state-of-the-art facility in Arcata, I’m so proud of this team and their hard work that has made our growth possible,” says URSA Owner Jeffery Flannery. “This partnership with HERBL will help us showcase our unique genetics and bring California consumers the most interesting strains in their purest form.”

Through URSA’s new partnership with HERBL, the company plans to expand its retail presence into untapped California markets to distribute its range of concentrate and vape products.

The company’s product line includes URSA Liquid Diamond Sauce and URSA NOVA Cartridges, and Live Resin, Live Diamond Sauce, NOVA Diamonds, and URSA Badder concentrates.