High Times is bringing a new version of its longstanding cannabis judging competition back to Southern California.
In addition to the iconic cannabis magazine that High Times has published for nearly 50 years, the company is also famous for the Cannabis Cup, which the company first held in Amsterdam in 1988.
High Times on Tuesday announced that the competition would be returning to Southern California with the first People’s Choice edition of the Cannabis Cup, as an extension of its brand.
The People’s Choice SoCal Cannabis Cup will allow consumers to participate as judges for the first time since High Times began holding the event.
Amid the COVID-19 outbreak, High Times also suspended the printing of its magazine after the April 2020 issue, before resuming in September with Tommy Chong on the cover of the new issue.
“The People’s Choice Cup will provide consumers the opportunity to purchase the best products SoCal has to offer for their preferred category,” states a High Times press release. “As well as participate as a judge in the Cannabis Cup People’s Choice Edition safely from the comfort of their own home.”
High Times says that more than 68 brands with 146 entries are ready to compete for top honors in multiple categories.
Categories for the competition include pre-rolls, concentrates, vape pens, vape cartridges, tinctures, topicals, capsules, and infused food and beverages.
There are also categories for Sativa, Indica, hybrid, and sun-grown cannabis flowers.
For the first time in Cannabis Cup history, High Times will handle all of the intake and distribution of competition entries through its High Times Delivery service.
High Times is selling judges kits on a first-come, first-serve basis and encourages people who are interested in judging the People’s Choice SoCal Cannabis Cup to purchase a kit before they sell out.
The presale of judges kits commenced yesterday on Tuesday, December 8, and home deliveries begin today.
Prices for judge’s kits range by category from $180 to $360, plus applicable state and local taxes.
High Times says consumers should visit the company website to find their delivery area and purchase their kits.