An American rapper has teamed up with a medical cannabis company to produce a line of full-spectrum cannabidiol (CBD) products.
Columbia Care says the line is geared toward people wanting to integrate CBD into their health and wellness routines.
According to Columbia Care, N2P seeks to change negative perceptions of CBD products and present the potential of the products in a positive light.
“I’m honored to partner with Columbia Care to announce our new CBD line N2P (Negative to Positive),” says Pitbull. “N2P is an all-natural, high-quality product directed at the therapeutic benefits of CBD. It’s designed to help customers stay focused, positive, and feeling their best. It’s our goal to change the perception about the health and wellness benefits of CBD products.”
Columbia Care says that quality is top priority with N2P product formulations, which the company produces with natural hemp grown in the United States.
According to the company, N2P products are designed to harness hemp’s full potential to support wellness, promote exercise recovery, provide stress relief, and aid natural sleep cycles.
“We are committed to changing the conversation around CBD and providing a line of products that people can trust and expect that they’ll receive the best experience possible,” said Jesse Channon, Chief Growth Officer of Columbia Care. “We’ve partnered with Pitbull because of his passion for CBD and high-quality excellence. Together, we’re working to introduce premium, full spectrum CBD products for customers who are enthusiastic about health and wellness, but also for those who are curious about CBD and have been hesitant to try it – we want everyone to be able to change a negative to a positive.”
Columbia Care says that the N2P line will feature chocolate products later in 2021.