An American cannabis company has launched a value brand in Illinois, Michigan, and Massachusetts to expand its reach to more consumers.
On Monday, New York City-based Ascend Wellness Holdings, Inc. (AWH) announced the launch of its Simply Herb brand.
According to AWH estimates, the value category drives 25 percent of industry sales in its operating markets.
AWH says it bases its estimates on BDSA market data.
AWH says it is launching Simply Herb to fulfill a need for excellent, everyday, affordable products that suit any occasion.
The company says the new brand offers the same quality as its other products, but at a lower price.
AWH says the formula is perfect for cost-conscious shoppers and daily smokers.
Simply Herb products feature simple, clean packaging as an easy-going, flower-focused brand with no frills.
“Cannabis can better the lives of so many, yet high prices continue to bar value-oriented consumers from being able to reap the benefits of the plant,” says AWH Founder Abner Kurtin. “AWH created Simply Herb because enjoying the plant should not have to come at a high price. Historically, AWH’s in-house brands included a ‘best’ brand, Ozone Reserve, and a ‘better’ brand, Ozone. By adding Simply Herb, a value brand to our portfolio, we are able to round out our offering to cater to every buyer.”
AWH says it produces Simply Herb products, including flower, pre-rolls, popcorn buds, and shake, at its state-of-the-art cultivation facilities.
To celebrate the launch of Simply Herb into retail outlets, AWH says it will provide budtender training and incentive programs, store takeovers, and pop-up events.
Simply Herb products launched on Monday, March 7, at Michigan, Illinois, and Massachusetts dispensaries.
Products available at launch include popcorn and shake in seven-gram, 14-gram, and one-pound sizes and flowers in one-pound and 3.5-gram sizes.
Simply Herb pre-rolls are also available.
AWH says wholesale availability will commence in Michigan, Illinois, and Massachusetts later this week.
