By Andrew Wagner
IG: @sdcannablogger
Cannabis social media tech company MassRoots (OTCQB: MSRT) recently launched their WeedPass Rewards Program, designed to provide a rewards program for dispensaries to offer their customers. It would provide tickets to events such as concerts, movies, and sporting events to cannabis consumers who spend a certain amount, usually $50-$75, at a participating dispensary.
The Concept
WeedPass runs on its own unique model. It purchases tickets to events from vendors who sell in bulk. It then offers these tickets to participating dispensaries at a deep discount. These dispensaries then offer the WeedPass program to their customers as rewards for spending money on their products. Dispensaries are then provided with insights into their customers’ spending habits and preferences.
According to Isaac Dietrich, CEO of MassRoots, WeedPass was created to give back to the cannabis community. “We have about a million cannabis consumers who have registered for MassRoots,” says Dietrich, who wants to “enable them to save money and get rewarded for being active, enthusiastic participants in the cannabis community.”
The Rewards
WeedPass is currently offered in Southern California and Colorado. Participating dispensaries offer their customers tickets to L.A. Clippers or Denver Nuggets basketball games, whichever game is within that dispensary’s market. MassRoots plans to expand WeedPass, a Los Angeles-based company, to include tickets to a wider variety of events, both cannabis-related and “mainstream,” into every legal cannabis market. In fact, MassRoots plan to announce more events added to their WeedPass platform as early as next week.
Expansion
According to Dietrich, MassRoots is currently in the process of implementing the WeedPass rewards program into the San Francisco market. After that, they plan to expand the WeedPass rewards program into Seattle, Massachusetts, Florida, New Jersey, Nevada, and Arizona within the next year.
Dietrich is very excited to get into the media market and expand WeedPass’s offerings as well as increase media’s reach into the cannabis community. His MassRoots social media platform has grown to over one million users and continues to grow each day.
Get Involved
Dietrich is confident that MassRoots and the WeedPass program will provide ticket vendors with an expanded market into the cannabis community and sees its growth in the tens of millions of dollars within the first two years. “We’re going to be driving a significant amount of traffic, a significant amount of buying power to our partner dispensaries,” he says and encourages dispensaries who have not yet signed up to “get in on the ground floor” of this exciting new opportunity.
For more information, you can also download their Overview Deck.
Would you like to see WeedPass offered at your favorite dispensary? Let us know in the comments.
