By Benjie Cooper
IG: @nuglifenews
YouTube: Lucid’s Vlog
A new Recreational Cannabis Consumer Report released today by Chicago-based research firm, High Yield Insights is showing that in states where recreational marijuana is legal, there is a significant decrease in amounts of sleep aids, over-the-counter pain medications, and alcohol that people use.
According to the report, recreational cannabis consumers use 27% less pain medication, 22% fewer sleep aids, 21% less alcoholic spirits, and 20% less beer than people in non-legal states.
Mike Luce
“We are just starting to grasp how legalization has impacted consumer behavior, be it spending, usage occasions, or shopping habits. Understanding these changes will lead to new growth opportunities for cannabis and further disruption for other categories,” said High Yields co-founder Mike Luce in a press release. “Our findings uncovered promising consumer niches for the industry. For example, many older consumers (55+) are reengaging with marijuana, with fifty-six percent reporting a return to marijuana after having tried cannabis products at a younger age.”
Authors of the report also found that, while there is a concern for underage cannabis use in legal states, there is still a sixty-five percent approval rating for legalization.
“Recreational consumers report using cannabis products for a variety of reasons, from relaxation to pain relief to sleep assistance, putting cannabis in direct competition with alcohol and pharmaceuticals,” writes Luce. “Consumers also express greater demand for convenient cannabis product formats such as edibles and pre-rolls.”
High Yield Insights will be releasing a Medical Marijuana Patient report this summer that looks into cannabis legalization from the patient’s perspective followed by in-depth studies on edibles, vaping, smoking, and topicals.
