For cannabis consumers who aren’t looking for a heavy hitter, there’s a lighter option that’s hit the market.
Eaze co-founder Jamie Feaster’s Country brand has announced its second product for the California cannabis market, Win the Day.
For consumers looking for cannabis that packs a smaller punch, Win the Day is a smokable, light cannabis line that Country is introducing into a market saturated with high THC content.
New, Lighter Cannabis
According to Country, its first product, Good Neighbor, is a 1:1 blend of Jack Herer Sativa and ACDC cannabidiol (CBD) strains which combine for an approachable, productive, lighter experience.
Win the Day is a 1:2 blend of Watermelon Rancher Indica and CBD-rich Pineapple Tonic that Country says is great for a weekend hike, home game tailgate, or an outdoor run.
Country says that, as low-dose products have become more popular, recent data indicates that flowers make up 46 percent of cannabis sales.
Country CEO Jamie Feaster says that as he and his team studied the modern cannabis market, they noticed a gap between smoked cannabis’ social element and a changing customer preference for lower-dose experiences.
“Cannabis today is, on average, four times stronger than it was in 1995—but we’ve seen with the expansion of low-dose edibles and beverages that folks are also looking for a lighter experience,” says Feaster. “We want Country to bring social, productive cannabis mainstream.”
Innovation for the Future of the Market
Country says its proprietary pump-top jar is a fresh approach to cannabis packaging, featuring a reusable vacuum seal to remove air and keep flowers fresh longer.
According to the company, it also has plans to release product-branded capsule collections in collaboration with Art Director Matt McCormick.
In addition to a broad set of investors, Country’s new lineup of light cannabis has support from entrepreneurs Gary Vaynerchuk and Justin Kan.
Early investors say their interest is rooted in the founding team’s approach to addressing consumer challenges in an industry that may be valued at $100 billion by 2030.
“In this rapidly growing industry, intentionality in brand and product is critical,” says Vaynerchuk. “With the first ‘light cannabis’ blend, this team is creating a category to expand the market—just like Miller did with light beer. The potential is endless.”
Country’s new line of cannabis products is available at select retailers in California.
