A familiar face in the music world is getting into the cannabis business with a new brand of cannabidiol (CBD) men’s grooming products.
The Endexx Corporation today announced the launch of Grammy winner DJ Khaled’s new Blesswell line, which features U.S.-grown, sustainably sourced hemp-infused products.
The new line is the result of a partnership between Endexx and Khaled.
Keeping it Natural
According to the company, the new line focuses on a more natural approach to achieving healthy hair and skin.
DJ Khaled’s new line takes a natural, holistic approach to men’s grooming. (Image: Endexx Corporation / DJ Khaled)
Inspired by Khaled’s pursuit for wellness and time spend in Jamaica, Endexx says the Blesswell grooming line is designed to be an “essential toolkit” for a man’s at-home self-care needs.
To complement the new line of products, Blesswell will release a three-part meditation series voiced by Khaled.
The limited series, which will be available for streaming on platforms like Apple and Spotify, will focus on Khaled’s “Live Well, Love Well, and Blesswell” mantra.
The series will be available as a gift with purchase through the Blesswell website.
Khaled says that, aside from love and family, health and wellness are our greatest blessings.
“Reflecting on my quest to a better mind and body, I found my daily habits to have the most impact on my overall outlook of life,” says Khaled. “I created Blesswell to provide men with an at-home CBD grooming solution that allows them to put their game face on, build their confidence, and get their mind in the right zone.”
A Holistic Approach
Endexx says the Blesswell brand is committed to a holistic approach, keeping products vegetarian-friendly and free of parabens and sulfates.
According to the company, Blesswell products also do not contain ingredients that utilize animal testing or animal byproducts.
Endexx says Blesswell products have undergone rigorous third-party laboratory testing and quality control with clear and detailed certificates of authenticity.
Blesswell products also feature traceable lot codes, which allow customers to review their Certificates of Analysis.
“We are elated to be partnering with the multi-hyphenate powerhouse that is DJ Khaled,” says Endexx Corp. CEO Todd Davis. “Creating these unique, premium products with someone of his caliber has been monumental for the Endexx Corporation brand. His passion for the category started with his personal and professional journey in the wellness realm, and he has since become someone people look up to for personal care advice and expertise.”
Among the debut line of Blesswell products are a blue charcoal face mask, conditioning beard oil, daily moisturizer, facial cleansing scrub, lathering body wash, and ultimate shave cream.
The complete line of Blesswell products is available exclusively via the brand website.
