By Benjie Cooper
IG: @nuglifenews
YouTube: Lucid’s Vlog
Talk of Marlboro Greens hitting the market if marijuana ever became legal has crept into stoner conversations for decades, but it appears as if the cliché post-bowl discussion topic might become a reality with the start of Canada’s legal cannabis market, which is only a week away now.
Just as other large mainstream companies like Coca-Cola, Pepsi, and others are taking a serious look at entering the cannabis industry, tobacco company Altria Group Inc. (Altria) is reportedly considering getting into the business as well.
Formerly known as Philip Morris Companies Inc., Altria is currently in talks to acquire a minority equity stake in Aphria Inc., an Ontario-based cannabis company that manufactures cannabis oil products.
According to the Globe and Mail, details of the deal are still being worked out, but Altria’s eventual goal is to obtain a majority stake in the company.
Leadership teams from the two companies have met on multiple occasions, with the most recent meeting having taken place on Monday.
It could still be some time before the proposed deal is potentially finalized and, depending on how future talks go, it could be dropped entirely.
Aphria’s stock [APHQF US: OTC] jumped up about 15% by Wednesday afternoon following reports of the possible deal.