AskGrowers Launches Sustainability In The Cannabis Industry

An educational website has launched a new feature focused on the cannabis industry and sustainability. today announced the launch of the Sustainability in the Cannabis Industry section of its website.

The section provides information on the environmental impact made by brands, growers, and consumers.

AskGrowers says that in-depth information about cannabis has been crucial in recent years.

The site’s new section offers information on what sustainability means in the industry, why it is needed, what growers think about it, and how it can improve.

“Sustainability, though not easy, is not impossible in the cannabis industry,” says AskGrowers Managing Partner Igor Dunaevsky. “It ultimately hinges on the decisions of brands, growers, and consumers.”

AskGrowers says that it interviewed more than 140 organizations, including brands, growers, dispensaries, and labs, to discover the pressing issues that the industry faces and how to address them in an environmentally responsible manner.

The company talked to industry figures like Isaac Elkholm and Melissa Beseda from Wildwood Flower Farm, Imelda Walavalkar from Pure Beauty, and Matthew Frigon from Lazy Bee Gardens.

While cannabis is still federally illegal and does not have standards for cannabis cultivation, production, and sales, AskGrowers says sustainability is an important consideration for consumers and manufacturers.

According to the company, 78 percent of buyers said they considered sustainability in purchasing decisions during the height of the COVID pandemic when employment was scarce and money was tight.

Sustainability Solutions

AskGrowers says there are several possible ways to improve the cannabis industry’s sustainability.

The first way is certifying brands that meet cannabis business standards.

The second is creating policies, regulations, tax discounts, and other preferential advantages that encourage cannabis operators to meet sustainability standards.

The third is using public opinion to raise awareness in people and businesses.

The fourth is encouraging cannabis growers, retailers, and consumers to consider sustainability in production, as is the practice with food and other commonly consumed products.

The fifth way is continuing to offer and expand programs to ensure that cannabis is not wasted or go to the black market.

“Everyone involved in the cannabis industry, including state governments, users, dispensaries, and producers,” says AskGrowers CEO Irene Stepaneko. “Need to work together to preserve the environment while enjoying the benefits of cannabis.”