Cannabis producers in British Columbia have created a responsibility association to help guide the industry.
On Tuesday, July 8, Rubicon Organics Inc., Pure Sunfarms, and Tantalus Labs announced the launch of the nonprofit Cannabis Cultivators of B.C. (CCBC) association.
Responsibility and Growth
The CCBC says its goal is to advocate for responsible cannabis industry growth and a favorable social, economic, and business environment for cultivation.
According to the CCBC, it will work with policymakers to promote an economically thriving cannabis industry, assist in policy-making, and provide cultivation expertise.
The CCBC also says it will focus on advancing cultivation issues across the industry on behalf of licensed growers.
The CCBC is the first association in British Columbia to focus on licensed cannabis growers of all sizes.
“B.C. Has a thriving and fast-growing legal cannabis industry,” says Pure Sunfarms CEO Mandesh Dosanjh. “Now is the time for B.C. producers to come together as a unified voice to provide leadership on important cultivation and production issues across the province and Canada. We look forward to working closely with governments at all levels, as well as like-minded organizations.”
The CCBC says it will strive to shift the paradigm that surrounds cannabis to policies based in treating cannabis as an emerging economic driver and agricultural commodity.
Quality B.C. Cannabis
The association also says it aims to advance British Columbia as a world leader in cannabis expertise and innovation.
Rubicon Organics CEO Jesse McConnell says that British Columbian cannabis is world-renowned for its quality, and the CCBC will play a significant role in promoting it.
“CCBC will be instrumental to promoting BC cultivated cannabis for its unique terroir, as winemakers have done in various regions around the world for decades,” says McConnell. “CCBC will create a much stronger collective voice to ensure that cannabis producers in B.C. Are well represented in the agricultural community and that they are set up to succeed as global cannabis markets open up.”
For responsible sector growth, the CCBC encourages licensed British Columbian cannabis cultivators and others in related businesses, regardless of size, to join the association and be part of a shared industry voice to help mold its future.