In 2019, there are thousands of different companies that are producing an ever-expanding variety of cannabidiol (CBD) products, and the market is set to expand dramatically over the next several years as hemp production returns to the United States.
According to a report by Acumen Research and Consulting, the CBD market is expected to grow to around $22 billion by 2026.
But not all CBD products are created equal, and Balanced Health Botanicals subsidiary CBDistillery is calling out companies that they say are taking of advantage of the unregulated industry to increase sales.
“From legislators to industry players and consumers, there is already confusion surrounding this compound and the future of the industry,” says CMO Chris Van Dusen. “This wild west of gimmicky products on the market are only hindering positive industry progress…We want to empower our consumer with the knowledge to purchase products they not only understand how and why to use, but that they can trust.”
Van Dusen says that someone needed to step up and challenge the current trend of using CBD as a buzzword.
CBDistillery launched an ad campaign today that includes a 7-billboard display in Times Square comparing the company’s products to gimmicky CBD items such as toilet paper and condoms.
The campaign aims to highlight the misuse of CBD, which CBDistillery says has spread throughout the industry.
The company hopes to persuade consumers to look beyond the hype and make informed decisions when purchasing CBD products.
In addition to the Times Square display, radio, email, and social media ads will also be part of the campaign.
