Kristen Bell To Launch Happy Dance CBD Line With Lord Jones

As the legal cannabis market continues to grow in the United States and throughout the rest of the world, an increasing number of product lines with famous names attached to them are popping up in the retail scene.

Willie Nelson, Bella Thorne, Die Antwoord, Mike Tyson, and Montel Williams are just a few of the well-known performers that have ventured into the world of legalized commercial cannabis from the entrepreneurial side.

California cannabidiol (CBD) product company Lord Jones this week announced a partnership with actress and producer Kristen Bell to develop, produce, and market a new line of hemp-derived CBD skin and personal care products under the name Happy Dance.

“We couldn’t imagine a better partner than Kristen,” says Lord Jones CEO and founder Rob Rosenheck. “Kristen has a singular voice and has always been outspoken about what she loves and believes. Her passion, authenticity and kindness will be at the core of Happy Dance and make her the perfect messenger to bring CBD self-care to the mainstream.”

Bell says that she was skeptical of CBD products when she first tried them a couple of years ago but was quickly swayed by the quality, integrity, and consistency of the products.

When Bell met with Lord Jones founders Cindy Capobianco and Rob Rosenheck, she says that they shared a desire to create a more-affordable CBD product line that would be accessible to a wider audience without sacrificing quality.

According to Lord Jones, the Happy Dance launch will include a collection of premium hemp-derived CBD-infused products for skin care and personal care in easy-to-use formulations.

“Self-care shouldn’t be an event,” says Bell. “Self-care should consist of everyday pick-me-ups that can be integrated into one’s daily routine.”