Thursday, January 9, 2020 marks the official launch of Oasis Intelligence (Oasis), a Los Angeles-based global cannabis and hemp consumer data and insights company with a focus on consumer voices rather than point-of-sale numbers.
Co-founded by Ben Woo and Laura Albers, two veterans of the advertising, strategy, consulting, and cannabis industries, Oasis is conducting the Oasis Cannabis and Hemp Tracking Study which consists of more than 20,000 current and prospective participants from all 50 states and Washington D.C.
Oasis says that the cannabis industry is poised for new growth in 2020, pointing out that newly-legalized adult-use shops in Illinois have done millions of dollars in sales in the first few days of the year.
In regards to the $10.8 million worth of transactions that Illinois shops did during the state’s first five days of legalization, Oasis says that access to cannabis drives initial sales, but brands are largely flying blind regarding where the market is headed next, what consumers want, how they want it, and why.
“Building a successful cannabis and hemp brand in 2020 and beyond requires creating products and education that truly put the consumer’s wants and needs first,” says Albers. “Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now.”
Albers says that understanding and empathizing with the real people purchasing products means that companies can better align their product portfolios and marketing with consumer demand.
For companies that are looking to drive new growth, reduce risk, and optimize the return on their investment, Oasis offers a range of personalized solutions including custom research, reports, white papers, and subscriptions to their interactive online dashboard, which is to debut later in 2020.
Resources provided by Oasis are suitable for investors, multi-state operators, brand executives, analysts, and agencies.
The company’s services are also available for adjacent industries such as sports, entertainment, beauty, consumer packaged goods, retail, and health and wellness.