Wixon Unveils Flavor Modifier To Mask Hemp-Derived CBD Taste In Food And Drinks

Ever since hemp production became legal in the United States in December of 2018, there has been a surge in the development of cannabidiol-infused (CBD) food and drinks.

But because not everyone finds the taste of cannabis or hemp palatable, there has also been an incentive to create ingest-able products that include the benefits of CBD without any unwanted flavors.

Wisconsin-based flavor company Wixon announced this week the launch of new taste modifier called Green-Away for CBD to directly target the bitter and subjectively undesirable flavor of hemp-derived CBD in infused food and drinks.

Taste modifiers are natural or synthesized chemical substances that alter one or more of the five basic tastes; sweet, salty, sour, bitter, and umami (savory).

“Green-Away for CBD is the newest addition to our Mag-nifique custom taste portfolio,” said Wixon Director of Innovation Mel Mann. “And much in the same way as with our other Mag-nifique taste modifiers, Green-Away gives us the ability to mask bitterness and off-notes often associated with hemp-derived CBD.”

Products in Wixon’s Mag-nifique line of taste modifiers are designed to removed undesired bitterness, sodium, fat, sugar, and off-notes without compromising the flavor of food and beverages.

Green-Away CBD targets the taste of hemp-derived CBD in foods and drinks without affecting sweetness or other flavor aspects.

As with other products in Wixon’s Mag-nifique line, Green-Away CBD is labeled as a natural flavor and comes in liquid, dry, and non-GMO formulations.

Attendees of the SupplySide West 2019 convention, which will take place October 17 and 18 at Mandalay Bay in Las Vegas, will have the opportunity to sample Green-Away for CBD and talk with Wixon taste experts about flavor development in food and drinks with hemp-derived CBD.